I developed the Connective Services newsletter, sponsored by fiduciary services recruiting firms Financial Recruiters International and Alexander Raymond.

The goal of the newsletter is to highlight the firm’s expertise and stay top of mind for contacts who aren’t currently in the market for a recruiter, but might be in the future.

The content is a mix of exclusive thought leadership from the team, insights from the companies’ blogs, and curated news clips. I currently develop the content monthly, and publish/manage the newsletter in Beehiiv.

Open rate hovers around 50% and CTR around 2% (content is designed to be zero-click, so click-through is not a KPI).