I’m Caitlin Way, and I started Clarify Copywriting to help brands clarify their core messages, cut through the noise, and connect with their audiences.

I’ve spent well over a decade planning and executing content marketing strategies for B2B brands in insurance, financial services, fintech, and martech. In these high-stakes industries with complex buying decisions, I help my clients win by serving the right content at the right time.

With a deep audience understanding and an extensive background in strategy, I turn complex ideas into clear, jargon-free content that earns organic traffic, drives conversions, and packs a punch.

I have an MBA from Mizzou, and when I’m not enjoying live music, I’m running around with my two little boys.